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Video for websites and why it's important.

Updated: Jul 22, 2021

Video is king.

In this social media world where content is being mass produced and pumped out into our phone screens for us to consume, it is important than ever to have something meaningful, authentic, and personable that people can connect with.

Real people. Real people are behind those screens. People are exhausted of the overly produced 'stock footage' videos. They want something authentic that they can relate too.

Having a video of your business on the front page of your website is essential.

Quick facts about video:

- 68% of people say they'd most prefer to learn about a new product or service by watching a short video.

- people stay on websites with video 60% longer than websites without video

- 85% of internet users within the U.S. consume content through online video

Those are some big stats on video consumption!

Here are a few ways your business can implement video on the front page of your website:

1. Company overview video

This video does a great job of clarifying the problem and clearly communicating their solution.

People want to know there are humans behind the business that actually care! A company overview is a fantastic way to introduce the faces behind the brand and bring that personality that attracts!

2. Customer success or testimonial

If you have proof then you have power.

Showing potential clients a few of your satisfied customers is an extremely powerful strategy to build trust.

A customer testimonial instills confidence in your business solutions and illustrates that "this business can be trusted".


These are just a few proven and powerful ways to implement video into the homepage of your website.

If you are interested in the idea of creating authenticity by way of video but have now idea where to start, contact Reel + Craft Studio to develop a solution.

The team here at Reel + Craft Studio have implemented what we call the "Video Business Card". This is a video to communicate the why behind your company and illustrate how your company is different! It is the same concept as when you are at a networking event and someone asks about your business!

If you are interested in implementing video please reach out below!

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